As part of the Buffalo Trace company, Eagle Rare has become on of their most successful sub companies that masterfully crafts their bourbon whiskey. The bourbon is distilled from a single barrel, aged no earlier than ten year, which creates a smooth and rich taste making it rare from both the aging and the distilling process. The challenge of rebranding Eagle Rare’s 20 year bottle was making both the bourbon's origin and American Eagle work harmoniously in a luxurious atmosphere.